Going green will position your business for success.
A new study by A.T. Kearney demonstrates that companies with a true commitment to environmental sustainability are more likely to weather the current financial meltdown better than others. That is because these companies have a long history of reducing their environmental impact, which generally means doing more with less and saving money.
So the companies that have made the investments that help them minimize packaging, water and energy use, and developed new and innovative ways to work more efficiently are perfectly positioned to handle a recession here and there.
These businesses also fared better in the stock market as well. A GreenBiz summary of the paper stated: "businesses deemed 'sustainability focused' outperformed industry peers over three- and six-month periods and were 'well protected from value erosion.'" Investors notice and reward steps that companies take towards their sustainability goals.
Is it time for your business to get started? Carbonfund.org is the leading nonprofit global warming solutions provider in the US and we have worked with over 1,000 businesses of all sizes to help them reduce and offset their carbon footprint. To learn how to save money, work more efficiently, and make commitments to the environment that your customers notice click here or call us at 240-247-0630.
Wednesday, February 18, 2009
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