NIKA Becomes First CarbonFree® Certified Water on the Market

NIKA today officially launched its bottled water, NIKA Water, the first brand of water to donate all profits from sales to charity and the first CarbonFree® Certified water on the market.

Initially, NIKA’s charitable giving is focused on water projects of Free the Children, Millennium Promise and Project Concern International. Each of these organizations has substantial on-the-ground efforts throughout the world to help combat poverty by reducing the prevalence of contaminated water and unsafe sanitation.

NIKA Water earned Carbonfund.org’s CarbonFree® Product Certification after going through a rigorous life-cycle assessment (LCA). The CarbonFree® Certified water is carbon neutral as NIKA is offsetting carbon emissions associated with NIKA Water’s manufacturing, distribution and consumption, including disposal. NIKA is supporting Carbonfund.org's Return to Forest reforestation project in Nicaragua.

Currently, NIKA is sold in case quantities for home and business delivery at nikawater.org but is also planning to partner with core retailers who believe and support its mission to provide clean drinking water and safe sanitation.

“If we can shift just 1 percent of the annual consumption of bottled water to NIKA we would be able to donate more than $2 million per year to the impoverished world,” said Jeff Church, co-founder of NIKA. “Thus, even a small shift of bottled water consumers to NIKA will help make significant inroads around the world toward cleaner water and sanitation.”

NIKA has also pledged that for every bottle of NIKA Water sold, the company will ensure that another plastic bottle is taken out of the environment and recycled. To do this, NIKA is working with schools and universities around the U.S. to create plastic bottle buy‐back programs where NIKA pays the sponsoring school a small fee for every plastic bottle they collect and recycle.