Today we formally announced the CarbonFree certification of Florida Crystals' entire line of organic sugar. Read the full press release of the announcement on our Web site for the nitty gritty details.
Bottom line? We think CarbonFree product certification - on everything from food to furniture - is going to be the next big thing in consumer trends. Carbonfund.org Climate Change Specialist Julia Farber was just at the Natural Products Expo West, where Florida Crystals' CarbonFree sugar was on prominent display.
Florida Crystals sugar on prominent display at the expo. Notice the CarbonFree logo in the middle!
This is Julia and Rebeca Krones, the founder of Tropical Traders, which makes Royal Hawaiian Honey - another CarbonFree product. Everyone here at the Carbonfund.org offices in Silver Spring, MD gives the honey rave reviews (We're planning on baking something delicious with the CarbonFree sugar in the near future).
Wednesday, March 19, 2008
Carbonfund.org's World-Class Consumer Label Brings CarbonFree Sugar to the Shelves
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2 comments:
I'm very new to this idea of items being certified as carbon free. Where can one find the criteria? Since the plastic bags that the sugar comes in are probably made from petroleum, I'm not sure that this can be truly carbon free. Any thoughts?
Holleigh, that's a great question. Basically, we do a life-cycle analysis to determine what the carbon footprint of a product is, and then work with the company to offset that footprint for each product they produce. Take a look at our product certification page, which explains the whole process in greater detail.
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